Inbound marketing is the only marketing methodology that, by investing the same resources every month, allows for anincreasing flow of visits, registrations, commercial opportunities and sales. It is carried out through the creation of specific content combined with the use of different marketing software, which allows lead nurturing strategies, lead scoring, content personalisation, etc.).
All this allows the creation of a business generation machinery that works automatically from the first time a user visits the web until this user becomes a customer when making a purchase. For investment in inbound marketing services to be profitable, a series of circumstances must be met.
The main condition for establishing an Inbound Marketing strategy is that the company is experiencing some of the following problems, obstacles and difficulties:
Achieve a higher number of quality leads on a monthly basis, i.e. leads that match the buyer persona you want to attract and that, at the same time, are involved in a buying process.
The implementation of a complete inbound marketing project helps to generate demand and boost sales. A complete project includes the following phases and techniques:
In addition, the creation of an incremental organic flow of visits, registrations, MQL and SQL is an asset for the company.
In the past, inbound marketing was seen as a methodology that delivers results in the medium to long term. Today, through inboundisation and traffic traction, the results are immediate.
Reduce the cost of lead acquisition (CPL) and customer acquisition (CPA).
Inbound marketing is the quickest and most effective way to reduce the cost of attracting new customers in the short term among the techniques that make up inbound marketing.
The results of inbound marketing can be seen immediately. Other inbound marketing techniques have a medium to long term effect.
In the medium and long term, the implementation of a complete inbound project also has an impact on the reduction of customer acquisition costs, as the same monthly investment results in a higher volume of visits, registrations, MQL and SQL month after month.
Reduce the time between the first interaction with a lead and the first sale.
Lead marketing automation allows you to build a lead nurturing machine through quality content and semi-automated interactions.
This technique is scalable and allows the following actions to be carried out:
Marketing automation techniques reduce the number of meetings required to make a sale, thanks to lead nurturing and scoring systems:
This system shortens the sales process.
Create a direct communication channel with the end consumer, and a database of current and potential end customers.
Open content marketing, i.e. content that can be indexed by search engines, creates an increasing flow of visitors month after month, which makes it possible to build up large, qualified databases.
Creating and publishing content for the blog, website, YouTube channel or other channels ultimately generates a company-owned audience, a valuable marketing asset.
Having your own channel to attract traffic and leads allows you to carry out the following actions:
Introduce the product or service to the buyer persona. It is the solution to their problems, but they don't know it.
Content marketing allows you to build a traffic attraction channel to make the benefits of a product or service known specifically to the people that the company considers appropriate.
After getting the visit and knowing the data of these people, it is possible to make them discover the solution and the benefits through automated recruitment marketing.
Creating a natural discovery process provides the following:
Having the inbound marketing services of a consulting agency such as AS Consultoría Digital offers the following advantages:
Take your social media to a new level and build your brand in a professional way. We take you to the top
Your website as you never thought you'd have it. Fast, indexed in Google and ready to sell.
Sell from the first day with advertising campaigns on Google, we position you in the first place of search.